Cookie Policy
Understanding how praxivento uses tracking technologies to enhance your experience while respecting your privacy choices
What Are Cookies and Tracking Technologies?
When you visit praxivento.com, we use various tracking technologies to make your experience smoother and more personalised. Think of these as small digital helpers that remember your preferences and help us understand how our platform works for different users.
These technologies include traditional cookies (small text files stored on your device), web beacons, pixel tags, and similar tools. They work behind the scenes to remember things like your login status, preferred settings, and which sections of our working capital analysis tools you find most useful.
How We Use Different Types of Tracking
Essential Functionality
These keep our platform running properly. They handle your login sessions, security features, and basic navigation. Without these, you wouldn't be able to access your account or use our working capital analysis tools effectively.
Performance Analytics
We track how people navigate through our financial analysis features to identify areas that might be confusing or slow. This helps us improve the user experience for everyone who relies on our tools for their business decisions.
Personalisation Features
These remember your preferences, like which dashboard layout you prefer or which financial metrics you check most often. This saves you time by customising your experience based on your actual usage patterns.
Marketing Insights
We use these to understand which content resonates with different types of business owners. This helps us create more relevant resources and reach people who might benefit from our working capital expertise.
Managing Your Tracking Preferences
Browser Settings
Most browsers let you control cookies through their privacy settings. You can block all cookies, accept only first-party cookies, or set up custom rules for different websites.
Selective Blocking
Consider blocking third-party tracking while allowing functional cookies. This gives you privacy protection while keeping website features working properly.
Regular Reviews
Check your cookie settings periodically, especially after browser updates. Privacy tools and settings evolve, and you might find new options that better match your preferences.
How Tracking Enhances Your Experience
When you allow our tracking technologies, we can remember that you typically analyse quarterly cash flow patterns, so we'll surface relevant tools more prominently. We might notice that users from manufacturing businesses often need specific working capital ratios, helping us improve our recommendations for similar companies. This data-driven approach means less time searching for the right tools and more time focusing on your actual business analysis.
Data Retention and Your Control
Different types of tracking data have different lifespans. Session cookies disappear when you close your browser, while preference cookies might stick around for up to a year so you don't have to reset your dashboard every time you visit.
Analytics data gets aggregated and anonymised over time. We keep individual usage patterns for about 26 months to understand long-term trends, but this gets converted into general insights rather than personal profiles.
| Cookie Type | Duration | Purpose |
|---|---|---|
| Session Management | Browser session | Login status, security |
| User Preferences | 12 months | Dashboard settings, display options |
| Analytics Data | 26 months | Usage patterns, performance metrics |
| Marketing Insights | 13 months | Content effectiveness, user segments |
Third-Party Tracking Services
We work with trusted analytics and marketing partners who help us understand how our platform performs and reaches the right audience. These services have their own privacy policies and cookie controls.
You can opt out of many third-party tracking services through industry initiatives like the Digital Advertising Alliance or by using browser extensions designed for privacy protection. Keep in mind that opting out might affect the relevance of content and recommendations you see.
Updates to This Policy
We review and update this cookie policy regularly as our platform evolves and privacy regulations change. When we make significant changes, we'll notify active users through email or prominent notices on the platform. The most current version will always be available on this page with the revision date clearly marked.
Questions About Our Cookie Usage?
If you need clarification about our tracking practices or want to discuss specific privacy concerns, our team is here to help. We believe transparency builds trust, especially when dealing with sensitive business financial data.
Email: info@praxivento.com
Phone: +61749530157
Address: 10 Smith St, Dubbo NSW 2830, Australia